1/23/2024 0 Comments Penn station franchise![]() “He built this from the bottom and now is trusting me to run the operations. “We’re not seeing each other day-to-day, so trust is the most critical part of the owner and managing owner relationship,” he said. Sharpe says their recent growth has only been possible because of their trust in each other and the freedom in Penn Station’s franchise model. While Moore handles much of the high-level planning and real estate site selection for new locations, Sharpe has been instrumental in staffing and logistics. Getting his start in operations at Moore’s restaurants, Sharpe has now earned the opportunity to earn equity as a managing partner and have ownership in the franchise. Our restaurants execute at a higher level than any other concept I’ve worked with, and the opportunities for advancement and growth in management were really appealing.” I was impressed by the standards at Penn Station. “I was trained and developed over two years to be in operations. “I originally met Rich through a restaurant recruiter when I was working for a different concept,” said Sharpe. They also plan to open additional stores in the Cleveland area over the next few years. Together, the pair currently operates a total of 10 locations throughout the region, including two new stores they recently opened in 2022-one in Cuyahoga County earlier this year and another in Amherst, Ohio, that opened in November. In Northeast Ohio, a priority market for Penn Station’s expansion plans, including the Cleveland metro area and Youngstown market, that emphasis has resulted in a win-win relationship between Rich Moore, a multi-unit franchisee, and Micah Sharpe. Growth is a priority for every franchise brand, but the ones that achieve long-term success in development are the ones fostering growth for the people in their system.Īs Penn Station East Coast Subs continues to expand its reach throughout a large portion of the Eastern half of the United States, particularly in the Midwest, it has done so while many of its franchisees have added to their Penn Station portfolios and at the same time, their staff has risen to larger roles. Maintain working calendar with agency partners, corporate field support, and leadership team to ensure all parties are aware of national and local marketing initiatives.Cleveland-Area Franchisee Provides Win-Win Culture and Growth Opportunities While Expanding in Northeastern Ohio.Create effective tools and tactics for franchisees to increase revenues while maintaining brand equities, standards, and strategic objective – long and short term.Understanding of franchisor/franchisee relationship and advertising requirements, programs, policies and procedures as outline in the franchise agreement.Assistance in creation and implementation of brand management.Management of the creative and media development, data management, targeting, testing and results analysis.Contribute to development of company collateral material.Audit franchisee’s local marketing activity to ensure compliance with franchise agreement requirements.Lead communication with franchisees including: in-person meetings, regular conference calls, marketing calendars, and new franchisee on boarding.Management and oversight of Public Relations partner.Assistance and creation of digital, email, app, and traditional marketing methods.Provide franchisees with regular reviews of business results and marketing analysis with action steps.Develop Local Store Marketing toolkits and calendar.Customize marketing plans and manage the execution through franchisees and Regional Franchise Consultants.Analyze and review franchisee territories (competition, consumer, market conditions, etc.).Develop strategic regional marketing plans to support individual franchisee trade areas.Building strong relationships with franchisees and managing brand equities/standards is critical to the success. ![]() The Director of Marketing will work closely with the brand’s senior leadership team, individual franchisees, and our agency partners to ensure marketing is designed for optimal business results. ![]() Scope: Responsible for the strategic development and execution of the Company’s national strategy and provide input and guidance on franchise’s local store marketing plan(s). Compensation: Base salary, Bonus, and benefits package ![]()
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